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Koh.Gen.Do.

Back to sharing with you some of my Fashion Week Faves: the beloved KohGenDo Aqua Foundation.  I have been using this foundation for a little over a month and it is simply amazing.

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If you are new to this brand, here is a little information about them.  I was recommended this brand from a friend, and had heard great things, so decided to try it for myself.  The makeup actually evolved from skincare, so that already had peaked my interest.  Here’s more, as told via their website:

Makeup for the High Definition generation: KohGenDo’s makeup foundation applies onto your skin with a natural translucent finish and moisture enriching ingredients. The secret comes from the use of micronized technology to finely cut and capture the ingredients of the products to enhance the beauty of your skin for hours. Each application spreads out evenly, covering pores and uneven textures of the skin. The makeup will stay natural and fresh throughout the day.

Enriching skincare through makeup: Is makeup bad for the skin? No. KohGenDo’s makeup contains ingredients such as jojoba oil and aloe extract that are commonly used to enhance the beauty of the skin. Continuous usage will actually provide care for the skin. Not only will it feel wonderful to wear daily, but will brighten the skin from within. 

Our products are free of fragrance, composite pigments, and mineral oil: KohGenDo believes that makeup should be something the skin is delighted with. Rather than creating attractive products full of artificial fragrance and composite pigments, we avoided such unnecessary ingredients that are a burden to the skin.

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I was interested in trying the Aqua Foundation because I’m always after a luminous glow in my foundations.  I love this foundation because it does not look greasy: the skin just looks flawless and healthy.  It’s a liquid mineral foundation that mimics the ‘post-facial’ glow of your skin. It’s skincare integrated formula and specific mineral powder cuts brightens the skin, minimizes pores and fine lines to provide a youthful appearing dewy skin.  I use one pump on my skin after my moisturizing oil, and simply blend with my fingers.  It does give a great medium coverage and gets rid of any discoloration in the skin, but at the same time it doesn’t feel or look like you are wearing a lot of makeup.  It’s MAGIC!

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I can’t say enough great things about this brand and about this foundation!  I’m always asked what foundation I love, and this one is at the top of my list and my ‘go to’ as of lately.  I feel that this brand may not be as popularly known as others, but it is a makeup artist’s top pick.  I love this section of KohGenDo’s website called Artist’s Voice, where you can see who, where, and how the products are used in Hollywood!  I totally would recommend this to anyone, and I am wearing shade number 113 in the pictures in case you were wondering!  XO